Artificial intelligence (AI) is evolving in the field of digital marketing. It allows brands to interact with the target audience by building simulation models and customizing the buying journey through reliable suggestions and predictions.
As per a recent report by Influencer Marketing Hub, “Artificial Intelligence (AI) Marketing Benchmark Report: 2023“, 61.4% of marketers have utilized AI in their marketing activities, while 44.4% have utilized it for creating content. Here are a few ways how marketers can incorporate AI into digital marketing.
Dynamic Pricing Experimentation
AI offers “personalized pricing” like dynamic pricing that allows marketers to determine the cost of the product based on the demand helping them. It is helpful to optimize the pricing per multiple factors. This elevates the prices of the products or services when the demand increases and falls with decreasing order. More importantly, it helps build dynamic pricing by offering bots for brand applications or websites. It can also track and monitor the predictive analytics use cases like history, cookies, and searches.
Website Personalization for a Better CRO
Targeting and segmentation are crucial factors in marketing. AI and machine learning effectively catalyze these processes, making meaningful decisions based on big data algorithms and individually executing them. Marketers can optimize how customers engage with the brand website by targeting customer interests.
At the same time, to elevate the existing web content value, AI sufficiently keeps ‘upcycling’ or remarketing the content and displays relevant buying deals to users based on their buying patterns. Interestingly, businesses can use it to create microsites and landing pages for campaigns, significantly minimizing the time to manage online content. AI aligns with the fact that customers will likely purchase from a retailer who knows and recognizes them.
Businesses can leverage AI to personalize their marketing by offering a robust website experience and customizing product offers and services based on numerous data points like demographics, interaction history, and preferences.
At the same time, push notifications dedicated to individual users deliver the right message at the right time, helping brands increase their profits.
Predictive Analysis to Better Understand Purchasing Patterns
Businesses can identify customer requirements and preferences via predictive analytics, accelerating organic revenue. Predictive analysis can improve customer experience by enabling enterprises to gather and analyze customer data from loyalty cards and applications. By leveraging big data, businesses can pair these insights with users and efficiently customize the products or services as per customer demand and their likeability.
ChatBots
Chatbot marketing allows businesses to automate interactions with prospects and customers on the brand website or mobile applications to generate sales. Chatbots in marketing strategies enable companies to engage with the leads 24/7 and at total capacity whether or not the marketing sales team is available. Businesses can use it to address support questions, initiate conversations with website visitors and upsell customers. Interestingly, chatbots send the leads and potential customers the messages they want them to see as per the rules set by the businesses.
Email Marketing
AI allows businesses to improve their SEO marketing services by enabling them to optimize email marketing campaigns per user behavior. This allows them to send mail to support the customer’s recent activities. Brands can tailor emails to attain the target demography by using customers’ behavior and preferences helping them to send relevant emails to consumers’ inboxes. It sends tailored product recommendations, messages, and subject lines enhancing businesses’ marketing performance metrics. More importantly, AI sends emails by evaluating the best time and considering subscribers’ activity history. It actively considers crucial aspects like time zones, unavailability, and customer habits to optimize the email schedule effectively.
Promotional Personalization
AI understands what kind of referrals, incentives, freebies, or reimbursements work with customers based on their history, preferences, and behaviors. AI can retarget the consumer with an email, prompting them to return and purchase the product or offering them a similar option when they abandon the shopping cart. AI can gather additional data on customers and prospects to forecast future behavior and establish more customer-centric marketing. A chatbot, email, or interactive content on a website can communicate the message. AI correctly emails the messages at the right time by employing dynamic range and choosing adequate material.
Marketers must incorporate a call to action (CTA) in the emails directing the consumer to the landing page where they can finalize the transactions. AI provides personalized suggestions enhancing the likelihood of conversions significantly.
Content Curation
Although AI cannot express its political viewpoint, it is efficient enough to create valuable content that might attract visitors and help businesses save money. It produces content based on facts and information and creates human-like content by evaluating and processing vast data. Interestingly, AI can also curate content. Artificial intelligence-assisted content curation will allow websites to provide high-quality content to engage better with users.
Also Read: Digital Customer Experience: Top Things to Consider
Web Design and Internet Searches
AI utilizes sophisticated algorithms to personalize a website experience by presenting deals and insights relevant to the individual user after analyzing data points like engagement, geography, and demographics. An excellent user experience retains website visitors likely to purchase a product. AI enhances the user journey by building a website based on users’ information, making the website appear professional and cost-effective.
At the same time, with the introduction of AI, online searches and SEO methods have evolved. Businesses must consider this and change how they generate and optimize their online content.
The importance of AI has evolved with increasing technological advancements. In digital marketing, AI helps tailor consumer experiences, enhance brand loyalty, and accelerate revenue, enabling marketers to utilize AI’s potential fully. It boots digital marketing plan and aid businesses in maximizing their strategic and creative capabilities. Therefore, marketers must update themselves and their marketing campaigns with the current AI trend for successful digital marketing campaigns.
