Video marketing has become a vital aspect of digital marketing strategy. With the surge of AI, it is possible to take video marketing efforts to a whole new level. Using AI, brands can streamline their video creation process and tailor the content, increasing the campaign’s effectiveness.
Why Should Marketing Teams Use AI in their Video Marketing Strategy?
As per a recent report by Hubspot, “The Video Marketing Playbook 2023,
AI helps in video ideation, production, and distribution. It generates ideas, metadata, video thumbnails, graphics, overlays, and repurposed content.
Here are a few reasons brands must use AI in their video marketing strategy.
1. Seamless Content Creation
While video content creation is time-intensive and laborious, AI-based tools help firms make the process efficient and accessible. These tools help create quality videos in minutes, eliminating the need for complex setups. They can save time and effort while delivering engaging video content.
2. Personalization
AI lets marketers add a personal touch to their marketing strategies, creating a personalized experience. It enables them to segment and customize videos for each customer or prospect. Such levels of personalization lead to better customer engagement and higher conversion.
3. Improves Marketing Strategies
AI-powered video creation helps enhance marketing strategies, especially for firms with limited resources. Brands can engage their target audience on multiple platforms by incorporating video content into email marketing, websites, and social media.
It also enables firms to create versions of assets and test many visuals, adding creativity to marketing strategies. This improves brand visibility and engagement.
4. Creates Brand Value
Integrating AI into video marketing helps brands show their ability to automate operations and drive creativity. This makes brands more attractive to potential investors and buyers.
AI-powered video marketing displays a brand’s modern approach and its potential for growth and success. With the adoption of AI, brands can increase their overall value and attract investors and potential buyers.
5. Helps Create Visual Assets
Videos are engaging and provide much value, but they are resource-intensive. AI helps repurpose still images into videos and short animations.
Brands can transform still images into interactive catalogs and build attractive video ads. This allows them to align and scale their content and marketing strategies without significant investments in video production.
How Can Brands Use AI in their Video Marketing Strategy?
1. To Derive Maximum Asset Value
How are brands able to deliver personalized and valuable content to their audience? They can use AI to seek customer video insights. This will help them expand the reach of their video marketing and become usefully responsive.
They can effectively tap into more profound insights using AI-powered video platforms. This helps them produce accurate and customized content that drives results.
AI tools can also offer granular insights into how audiences engage with their videos, helping them maximize revenue. These tools can also analyze video content marketing data, which can be used to make a video shorter and more engaging when needed.
Marketing teams can track video data points and use them to initiate outreach across multiple channels. Furthermore, they can determine the issues their audience is trying to address and where they are in the buyer journey or track information that could turn a lead into a customer.
2. For Efficient Video Production
The video production process is challenging, especially during pre-production or during editing. Hence, it is essential to determine the challenges to understand which areas AI can help.
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Pre-production
AI can help brands build ideas, outline scripts, or initiate scriptwriting during this phase. Image and video generation tools let marketers create visual storyboards or a stable proof of concept.
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Post-production
AI can help find all the core elements during this phase, from auto-editing to color correcting. Interestingly, it can generate voiceovers and background music to refine the video.
3. For Efficient Video Distribution
AI elevates the video distribution and promotion process, maximizing the efficiency of the marketing campaign strategy. Here are a few ways it can help with.
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Metadata
Before brands publish their videos, they must give a good title and a suitable description with optimized keywords and search intent. AI can help generate these for SEO and video distribution purposes.
Another core element of a video’s metadata is a video transcript. AI helps create this, allowing search engines to crawl the video’s text version to help it top the search results.
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Accessibility
It is essential to ensure that the video is easily accessible after publication. AI can help generate closed captions, video transcripts, audio descriptions, and translated subtitles that will help make the video accessible.
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Promotion
After video publishing, brands must engage in significant promotional activities so that audiences can discover the video. AI tools can help create email, social media, ad, and blog post copies for marketing campaigns.
Also Read: How Video Marketing Sets B2B Brands Apart
How Can Marketers Create an AI Video Marketing Strategy?
Hubspot’s report also states that-
Businesses must determine where AI can help address the bottlenecks. Gaps include planning, pre-production, production, post-production, distribution, and promotion.
Moreover, it is essential to have adequate human oversight as brands incorporate AI in their video marketing strategies. Place tight systems and editorial standards that help-
- Eliminate bias or wrong information
- Enhance the generated content’s quality
- Refine and adjust the generic text as per the brand voice and tone
Furthermore, brands must understand the
- Use cases they have for AI
- Standards for AI
- Which AI tools do they need
When incorporating AI into video marketing plans, brands must understand that every company is unique, and there’s no one-size-fits-all approach. Therefore, start with scripting and ideation with AI initially. Later, firms can use other AI abilities for more seamless video marketing.
