Top 3 Mobile Marketing Trends Advertisers Should Know

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As smartphones slowly take over the human consciousness, businesses must adopt mobile marketing to stay relevant in the rapidly changing landscape.

Mobile Devices
Source: Statista’s  report

The average time users spend on mobile phones is also on the rise. According to Statista’s report, Time spent on mobile phones the US, The average time spent daily on a phone has increased in recent years, reaching 4 hours and 30 minutes as of April 2022.

This figure is expected to reach around 4 hours and 39 minutes by 2024.

Clearly, the channel that gets the most eyeballs will also be the highest target for marketers. It is not surprising that mobile marketing has seen a massive increase over the last few years.

Top mobile marketing trends:

M-Commerce

The development of new technologies constantly changes the advertising scenario. M-commerce has seen a rise and will continue to do so as more and more people use mobile devices.

As per Statista’s report, Mobile commerce in the United States, the average retail website traffic comes from mobile devices. Between 2020 and 2022, the average online value of purchases on mobile phones was USD 112.29. The report also stated that,” According to estimates, retail m-Commerce sales in the United States exceeded 491 billion U.S. dollars in 2023. By 2027, that figure is forecast to grow almost twofold, amounting to approximately 856 billion U.S. dollars.”

This includes purchasing goods and services, banking, and even mobile payments. It also entails buying products and services, managing financial transactions, and making in-app mobile payments.

One of the reasons m-commerce has seen such tremendous growth is because it offers users more tailored experiences, ease in terms of accessibility and convenience.

Marketers will get a clearer picture of how to plan their business strategies if they know the age demographics of their customers better. AI tools available with CRM and other customer data platforms enable marketers to access this data. so, the strategies that focus on Commerce can have an even higher success rate.

Marketers should prioritize creating campaigns that are mobile-friendly. Ensuring a smooth purchasing experience is also important. This increases a company’s e-commerce revenue growth.

Explored below are a few reasons m-commerce has become a top mobile marketing trend for marketers –

Option of Mobile Payments and Wallets

With the ease of making mobile payments, firms have adapted how they transact business. Mobile payment methods, such as digital wallets (e.g., Apple Pay, Google Pay) and peer-to-peer payment apps (e.g., Venmo, PayPal), have gained popularity.

Customers trust them because these apps ensure a secure and easy way for payments. It also mitigates the need for having cards or cash.

Data indicate that online and mobile payments is growing extremely fast. Fortune business Insights report- The global mobile payment market size, share and COVID 19 impact analysis– says that the market was valued at USD 2.32 trillion in 2022  and  is projected to grow from USD 2.98 trillion in 2023 to USD 18.84 trillion by 2030, at 30%  between 2023 and 2030.

With this trend, Commerce will become even more lucrative for the market. In the same trend, marketers can see much higher benefits by using mobile marketing tools and strategies.

Targeted Marketing

M-commerce platforms offer users tailored experiences based on browsing behavior, history, and preferences. These platforms make use of machine learning algorithms and data analytics.

Progressive Web Apps (PWAs):

Firms are making use of PWAs because of their ability to provide an app-like user experience without the actual installation. These apps are equipped with push notifications, offline use, and faster loading times.

Mobile Streaming Services

Companies now invest in mobile streaming platforms to keep up with the growing consumer demand. Such a growth in demand has led to the rise of mobile streaming use and frequency.

Mobile streaming will continue to grow as high-speed internet and improved mobile devices are launched. As 5G and 6G come to the center stage in the next few years, mobile streaming will become even more efficient and effective as a marketing channel.

Mentioned below are a few reasons why mobile streaming occupies a spot in top mobile marketing trends –

Real-time Engagement:

Mobile streaming allows brands to engage with their customers, which is a direct must in marketing. It gives brands a platform to answer queries or receive instant feedback. This leads to forging a stronger connection between brands and their customers.

Interactive Marketing:

Besides answering customer queries, live streaming encourages customer interaction. This can be done through live polls, giveaways or Q&A sessions.

Voice Search

As per Think With Google’s findings in their report, Voice Search Mobile Use Statistics, 27% of the global online population is using voice search on mobile.

With this huge number of people leaning towards voice search, firms use this feature in their marketing tactics. Brands are starting to equip their website to enable voice search SEO. It improves a website’s overall ranking and visibility.

Discussed below are the reasons why voice search falls among the top mobile marketing trends:

Mobile-First Indexing:

Search engines prioritize websites adopting mobile-first indexing. It will benefit firms to optimize their websites for voice search as it aligns with mobile SEO strategies.

Ease of Voice Search:

One of the reasons voice search became popular is its ease of usage. Consumers engaged in activities can easily get their queries answered as voice search provides a quick and hands-free solution. Voice search is also the preferred option for people with disabilities.

The ability to deliver in multiple languages:

With voice search supporting multiple languages, people from different backgrounds can easily interact with the same search tool. This makes it easier for businesses that operate in various cities or countries.

Conclusion

Mobile marketing is becoming increasingly important for businesses to stay relevant and competitive. With the growing number of mobile users, adopting a mobile-first approach and creating mobile-friendly campaigns is crucial.

M-commerce, mobile streaming services, and voice search are some of the top mobile marketing trends businesses should be aware of to build a strong digital presence.

By embracing these trends, firms can engage with their customers in real-time, provide more tailored experiences, and increase their e-commerce revenue growth.

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