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Introducing TapClicks Media Planner: Media Planning with AI

TapClicks has announced the TapClicks Media Planner, a new product based on a partnership with Compulse. This technology aims to simplify the media selling process through data-driven media planning,...

Melissa Launches Marketplace for improved Data Quality Solutions in B2B Tech

An increasing number of B2B tech marketplaces are emerging. Inspired by consumer online marketplaces, Melissa has launched the...

Trustpilot Improves Business Tools with AI-Powered Features for Improved Customer Engagement and Insight

Trustpilot is a global online review platform. It has introduced new features for businesses to improve trust, growth,...

Deloitte Digital Unveils CreativEdge: A Content Creation Tool with Generative AI

Deloitte Digital has launched CreativEdge, a Generative AI solution for content creation. It allows marketing teams to produce...

Nielsen Introduces the Media Distributor Gauge for Cross-Platform TV Consumption Insights

Nielsen has launched The Media Distributor Gauge. It provides a cross-platform view of total TV consumption across broadcast,...
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How Data Cloud Features Help Marketers Personalize

With the advent of data cloud technologies, personalization in marketing has reached new heights. It offers many opportunities for marketers to tailor their strategies...

Selecting the Right AI Marketing Automation Tool

Choosing the right AI marketing automation tool for firms requires carefully evaluating marketing strategies. Moreover, understanding how different features of AI tools align with...

5 Ways ChatGPT Can Add Value in Marketing

Embracing ChatGPT in marketing is not just about keeping pace with digital transformation. It's about grabbing opportunities to redefine competitive edges, foster innovation, and...

5 Ways Automation Enables Ad Monetization Strategies

The success of ad monetization strategies hinges on the efficient integration and automation of ad tech. Automation not only streamlines operations but also significantly...

Chatbots Benefits and Best Practices

Chatbots represent a profound shift in how firms interact with their customers. They offer a blend of efficiency, personalization, and accessibility that traditional communication...

Essential Factors and Strategies for Multichannel Marketing

Multichannel marketing is a strategy that calls for using a variety of marketing channels to spread the word. These channels can include social media,...
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