Mobile Marketing -Types and Significance for B2B Marketing


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Mobile marketing has increased over the past few years. The trend is unquestionably on the upswing and shows no signs of slowing down.

The massive increase in mobile devices connected to the internet is the main reason mobile marketing benefits businesses. This growth shows no slowing and has surpassed the popularity and usage of desktop computers and laptops.


Forecast number of mobile devices worldwide from 2020 to 2025.

says Statista’s Forecast number of mobile devices worldwide from 2020 to 2025.

This volume makes mobile devices the hot target for marketers. They use mobile devices to push mobile advertising, SMS and MMS messaging, mobile apps, mobile online, and social media. Mobile marketing aims to increase brand awareness, engagement, and revenue through pervasiveness and personalized marketing.

According to another  study from Statista, Mobile marketing market size worldwide from 2020 to 2030:

Mobile marketing market size worldwide from 2020 to 2030:

Let’s examine the significance of mobile marketing for businesses.

Why Brands Need a Mobile Marketing Strategy?

With mobile marketing, businesses and marketing professionals can communicate with customers wherever they may be.

Brands can now offer or imagine augmented reality experiences thanks to the emergence of mobile technologies like 5G. Mobile web marketing provides a very immersive way to engage with customers.

Mobile marketing strategies allow companies to target customers based on their precise location for even more customization. Additionally, adopting the most recent developments in mobile marketing and including mobile advertising in the marketing mix are advantageous because they help companies reach a wider audience.

Types of Mobile Marketing Strategies

Businesses specializing in mobile marketing provide a wide range of ad formats and mobile marketing types that can be seen on various media, from social media to mobile-friendly websites and apps.

Here are a few different types of mobile marketing:

1. App-based Marketing

Mobile applications are used in this kind of mobile advertising. Apps may host a variety of advertisements, including banners, videos, and increasingly sophisticated app demos.

People adore mobile apps. According to EMarketer Ebook: 3 Key Trends Shaping the Advertising Industry:

Ebook: 3 Key Trends Shaping the Advertising Industry: 

The most common types of multimedia ads are image ads such as:


  • News ads on social apps
  • Story ads, including video, images, text, and interactive features
  • Display advertisements in apps that take the form of banners.

2. Social Media Marketing

Both free and paid advertisements on mobile social feeds can effectively drive traffic. Usually, Facebook, Twitter, and Instagram have the biggest user bases or niche applications.

The following are some examples of mobile marketing best practices that make use of social media:

  • Make connections with audiences across platforms
  • Never ignore social media’s social nature.
  • Make the mobile marketing campaign more interactive.
  • Show the audience that the brand values their input to start a conversation.
  • Create advertising and content with mobile users in mind.
  • Get stunning graphics. Hire a designer skilled in creating original designs.
  • Discover the interests of customers.
  • Keep in mind that a successful mobile marketing campaign relies on personalization.

3. Location-based Marketing

Mobile marketing services take advantage of the fact that many mobile users travel with their devices in hand.

Mobile marketers are thus able to design advertisements that display on devices based on the user’s location in a particular area.

For instance, some advertisers only want users to see their mobile digital marketing campaigns when they are within a mile of their place of business.

Such location-based techniques, like geofencing, use the GPS on a device to determine a customer’s location in real-time and then serve relevant advertisements or content.

Why Mobile Media Marketing is Important ? 

Businesses frequently try to reach customers where they are: online and on their phones. Marketers should think about using the following mobile marketing advice to make the most of phone marketing:

  • To be more reachable to customers, Google should add a call extension to search ads.
  • Improve the speed of the website to keep mobile users on it.
  • Target a specific geographic area with your Google ads or the promoted social media content to concentrate on local mobile advertising.
  • Send text messages announcing sales.
  • Include voice and video messaging in your mobile marketing plan.
  • Improve for voice searches.
  • Prioritize the user experience on your website.
  • Make a user-friendly mobile application.

Here are three reasons mobile marketing is one of the most important aspects of a marketing strategy.

1. Maximize Inbound Calls

Mobile marketing reaches potential customers via SMS, email, social media, and other channels. However, teams must also pay attention to their customers’ needs and streamline their efforts to fit a mobile marketing strategy better.

Consider using the following tools for marketing communications when attempting to reach customers via mobile:

  • Call Monitoring Service

Using call tracking as a service can be very advantageous for businesses. Businesses can use mobile marketing software and call-tracking tools to track and attribute their lead or demand generation campaigns.

The main objective of phone tracking software is to identify the marketing campaigns that lead to customer contact with the business.

Call tracking can help you identify the most effective channels if you run multiple digital marketing mobile campaigns. In other words, you’ll know the reasons for all upcoming calls and understand how to increase calls and conversions.

  • Cloud Phone Service

It is important to offer a customer-focused communication process. Once your target audience starts their conversion journey, they will stay engaged. This will add to the sales funnel.

Using a cloud-based phone system will help streamline the entire process of the campaigns. This is irrespective of the outreach method.

Marketers must have access to a cloud-based phone system to support their call center from anywhere in the world.

They can automate much of the data collection with a cloud phone system. This way, they won’t have to worry about incomplete or outdated information.

2. Utilize eCommerce and Mobile Advertising Solutions

Customers use mobile phones to purchase from e-commerce websites like Amazon, eBay, and Etsy daily. Businesses of all sizes have long understood the value of mobile marketing in their ongoing advertising campaigns. They have created user-focused portals and websites to encourage more sales and a higher ROI.

There is a growing demand for integrated mobile campaigns. Businesses that respond to this will significantly increase revenue and ROI. They can better guide customers from product introduction to sales.

3. Expand Audience Through Mobile Marketing

Smartphones and tablets are widely used as communication tools across most demographics. The marketing target is changing with increasingly powerful mobile devices available for all.

These developments allow marketers fantastic opportunities to target consumers already spending time online and on their mobile devices.

Also Read: How Instagram Threads Can Influence B2B Marketing

The Future of Mobile Marketing

Mobile has had the biggest impact on marketing in the last ten years. Device adoption has increased astonishingly, from the always-connected, personal smartphone to the media- and shopping-focused tablet.

With new and inventive ways to collect data from mobile devices that users always carry in their pockets, the landscape of digital advertising is rapidly changing.

New opportunities to reach targeted, high-intent audiences and boost return on ad spend appear daily. Marketers must stay ahead of the curve and use mobile marketing services to understand their customers better.

Swapnil Mishra
Swapnil Mishra
Swapnil Mishra is a global news correspondent at OnDot media, with over six years of experience in the field. Specializing in technology journalism encompassing enterprise tech, marketig automation, and marketing technologies, Swapnil has established herself as a trusted voice in the industry. Having collaborated with various media outlets, she has honed her skills in content strategy, executive leadership, business strategy, industry insights, best practices, and thought leadership. As a journalism graduate, Swapnil possesses a keen eye for editorial detail and a mastery of language, enabling her to deliver compelling and informative news stories. She has a keen eye for detail and a knack for breaking down complex technical concepts into easy-to-understand language.


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