Nine Prime Marketing Resource Management (MRM) Software


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Marketing Resource Management (MRM) software streamlines marketing campaign tracking and coordination processes. It helps businesses manage marketing resources, performance analysis, and asset creation.

An MRM system lets marketers create campaigns across many channels, teams, departments, and vendors. It helps them increase their efforts’ effectiveness.

Here are a few MRM tools marketers must know.


ClickUp is a task and project management system. It helps manage and organize marketing projects with automated workflows and interactive boards. The tools let businesses seamlessly organize and allocate the resources for marketing campaigns.

Moreover, the workload view allows teams to check if someone is working on it. It offers personalized dashboards and analytics. Intelligent and customizable templates help marketers build, track and adapt marketing resources.

The tool allows the team to access all the designated marketing assets designated to finish their assigned task. It integrates with other solutions like Dropbox, Google Drive, Trello, and Slack. But, the tool offers educational videos, which are time-consuming.


Kantata is an MRM solution that helps teams collaborate better. It has an intuitive drag-and-drop interface. The interface allows businesses to create workflows and assign tasks.

It has a built-in asset library and version control system. It makes it easy for businesses to store and collaborate on creative tasks.

The tool is ideal for companies that forecast workforce requirements. The advanced forecasting tool ensures businesses have enough workforce to address customer queries. is a versatile work management platform that organizes marketing processes. Businesses can use it to track projects, view deadlines, and prioritize tasks.

It eases communication between teams and departments. It includes automated workflows, reporting, and asset management. It offers board views for easy time and task management.

Robust board customizations help organize the marketing assets and tasks at a single location.

The tool’s biggest downside is that it can rapidly become unmanageable for large companies. Moreover, the system is hard to scale up with growing scope and complexity. Acquiring tech support remains a challenge if businesses struggle with one of the features.


Wrike is a cloud-based work management and collaboration tool. It combines project management, time tracking, and document sharing into a single platform.

Wrike is customizable. For example, businesses can create custom templates for repeatable processes. They can also set automated alerts for overdue tasks.

The tool allows businesses to cross-tag the tasks and subtasks. It will enable every department to find and use the assets they need. Moreover, online proofing fastens the approval process for new marketing assets.

Wrike’s mobile application is restrictive. It makes it hard to use the tool for project management. Moreover, without an internal onboarding process, the employees need time to understand the tool.


Brandfolder is a collaboration and asset management tool. Marketers can share, store, organize, and secure their content. It helps manage marketing assets like photos, videos, documents, and logos.

The tool comprises task assignments, asset tracking, workflow automation, and analytics reporting. Brandfolder’s AI content tagger categorizes vast asset libraries seamlessly.

It has an intelligent CDN that hosts the images. It also allows businesses to deliver them in emails and blog posts. The tool’s centralized workspace is suitable for planning and executing marketing campaigns.

But, it has a complex set-up process. At the same time, understanding how AI categorizes the assets is hard.


MarcomCentral is a cloud-based marketing asset management tool. It lets businesses store and access all their creative assets at a single location.

The tool offers robust analytics reporting and automated workflows. These are useful for brand adherence, approval requests, and project tracking.

Moreover, its end-to-end workflow management optimizes the complete marketing process. At the same time, asset expiration notifications help track outdated marketing resources.

But, the tool is complex. Its all-in-one system takes up too much time and resources. Template creation with this tool is laborious and time-consuming.


Papirfly is an asset management-focused MRM platform. Besides having an asset library system, it offers tools for task management, project planning, and analytics reporting.

It helps companies to achieve their marketing goals. Its interactive workflow eases task creation and assignment across the team. Moreover, the tag system helps businesses find a specific asset easily.

But, the pitfall of the tool is its learning curve. At the same time, it does not include tracking or time management tools. The templates are hard to customize.


Miro is a visual collaboration and cost-effective MRM tool. It offers a simple system for creating documents, organizing tasks, and storing assets. It has built-in video conferencing software to use for remote meetings.

Robust templates simplify complex planning sessions. It has an easy-to-use interactive whiteboard. The tool integrates with all the standard tools in the tech stack.

But, Miro offers limited project management tools. At the same time, big companies find it challenging to organize the data and resources in the system. It lacks reporting and workflow automation capabilities.


Aprimo is a work and digital asset management tool. It lets businesses plan, develop, organize, govern, and deliver brand experiences at scale. It allows integration with applications like Salesforce, Adobe Creative Cloud, and Microsoft.

Its creative workflow capabilities offer an integrated ecosystem. It generates Smart Tags and descriptions for content discovery. It also provides similar content recommendations to increase asset reuse.

It lets markets execute tasks with agility. It helps to get campaigns and experiences to market faster. It ensures that in-market activities meet compliance and brand standards. It enables marketers to produce valuable content and cut content recreation costs.

Also Read: Integral Loyalty Management Software Features to Have in Marketing Stacks


MRM tools are essential for businesses looking to elevate their marketing presence. The tools offer automated workflows, task management, asset tracking, and analytics reporting.

Every platform has its efficiencies and pitfalls. Thus, businesses must take ample time to research before selecting the right platform.

Here are some factors to consider before choosing the MRM tool.

  • It must allow businesses to manage marketing tasks and assign them to team members.
  • It must have a comprehensive asset library. It will help store, find, and reuse digital assets like documents, images, and videos.
  • It must automate mundane tasks. This way, businesses can focus on complex tasks reducing human errors.
  • It must provide automated reports that help track performance and optimize marketing activities.
  • The tool must manage users, permissions, and roles, helping businesses assign tasks to the right team.
  • A tool must allow everyone to collaborate in real time, speeding up project completion.
  • As businesses deal with sensitive customer data, the tool must have a secured system with encrypted connections.
Apoorva Kasam
Apoorva Kasam
Apoorva Kasam is a Global News Correspondent with OnDot Media. She has done her master's in Bioinformatics and has 18 months of experience in clinical and preclinical data management. She is a content-writing enthusiast, and this is her first stint writing articles on business technology. She specializes in marketing technology. Her ideal and digestible writing style displays the current trends, efficiencies, challenges, and relevant mitigation strategies businesses can look forward to. She is looking forward to exploring more technology insights in-depth.


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