Perks of Integrating AI to Boost Operational Efficiency


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With the advancement of technology, artificial intelligence (AI) has risen to the top of the market for operational efficiency. Businesses that want to remain competitive must minimize inefficiencies and streamline operational processes.  

AI serves as a digital aide that takes over everyday tasks offering marketers a crucial and deeper insight boosting customer engagements and accelerating operational efficiency. The modern generation of AI motorized by ML and big data decelerates operational costs and improves the decision-making processes.

As per a recent report by McKinsey, “The state of AI in 2022—and a half decade in review”, in 2022, the average number of AI capabilities with NLP generation and computer vision increased to 3.8% and compared to 1.9% in 2018, while the AI investment levels increased to 52% in 2022. Here are a few ways how AI integration boosts operational efficiency.

Restructures Contract Lifecycle Management (CLM)

Legal teams increasingly utilize CLM tools to address the consistency and rapidity of contracting. Integrating AI in operations allows businesses to implement these agreements and dispense vital data to the individuals responsible for their performance.

Also Read: Leveraging AI and Customer Journey Orchestration to Boost Customer Experience and Marketing Automation

Marketers can exercise AI solutions to extract, validate and normalize key terms that govern the relationship and operationalize contracts. Businesses need to ensure accuracy and comprehensiveness in their processes. They require more than expiration dates and part names to seize the anticipated revenue, address risks, meet obligations, and control spending.

Tailoring Customer Relationship Management (CRM)

Consumers accustomed to living in a digitized era invariably adjust their preferences and requirements, whether exploring popular search engines or e-commerce websites. Therefore, businesses must address this invariability when establishing relationships with customers. Integrating AI with sales teams accelerates accuracy and trust with the help of CRM. AI algorithms embedded in CRMs automate segmentation, purchasing history, and online synergy and may predict behaviors.

Moreover, AI generates valuable insights, prioritizes opportunities, and automates CRM data entries. With the potential to improve prospects and customer experiences, it also assists the sales team in making meaningful decisions with accuracy. As per a recent report by Validity, “The State of CRM Data Management in 2022”, 44% of businesses lose over 10% in annual revenue due to low-quality CRM data.

A CRM, for example, highlights a sales representative when a prospect has accessed an email allowing businesses to schedule a timed call to initiate communication with the customer. This speed can bridge the gap between a successful sale and a missed opportunity. Furthermore, AI can flag anomalies, monitor spending patterns, streamline lead information, and communicate with leads via numerous integrated communication channels.

Establishes Long Term Trust

Marketers often worry that AI hinders human-to-human sales relationships decelerating customer trust. However, it is worth noting that AI improves the human aspect of sales rather than replacing it. Marketers must leverage AI to automate time-consuming, mundane tasks offering the sales team adequate time for human-to-human customer interactions.

At the same time, tailored communication ensures that customers receive emails, driving customer trust. With efficient communication tools, businesses can dedicate their time and effort to building customer relationships. This emphasizes retaining customers rather than just acquisitions, encouraging the leads to stay with the company they trust from the off-set. CRM powered by AI builds solid relationships for the long term.

Maximizes Employee Efficiency and Minimizes Operating Costs

As per a recent report by IBM, “IBM Global AI Adoption Index 2022,” automation by AI saves costs and increases efficiency by 54%. Businesses can increase the staff’s mandible hours with AI integration into everyday operations. At the same time, operating and marketing costs are a vital part of marketing. Since businesses cannot diminish expenses, they must apply robust strategies to minimize operating costs with intelligent technology.

Overspend on operational costs occurs due to human errors and general inefficiencies. AI software takes charge of manual processes improving speed and accuracy and offering businesses more meaningful data to make intelligent decisions. AI, for example, offers real-time reports about a campaign’s performance enabling businesses to seclude excessive spending for a movement that is not performing as expected.

AI can also efficiently predict machine breakdowns, allowing manufacturers to schedule maintenance activities and minimize production downtime.

Project Management

Managing multiple projects with limited resources and a stipulated deadline is challenging for businesses.

These challenges have necessitated using advanced technologies to manage the projects- Professional Services Automation (PSA) efficiently manages projects in real time. AI-PSAs gather real-time data and help project management with live insights from aligned and reliable resources.

PSA solutions gather project data like date estimations and critical metrics like billing and costs. This allows project managers to utilize the data to streamline all project aspects to achieve higher operational excellence and productivity.


Marketers have woken up to the efficiencies of AI as it connects systems to customers. Automation minimizes redundant manual processes by rapidly analyzing new data and determining the areas of opportunity. Workflow automation deployment via AI reduces the number of manual tasks employees face and enables them to spend more time on tasks that support the bottom line.

Moreover, AI allows businesses to streamline IT service requests via self-service portals,  enabling employees to request services from internal and external teams, improving IT response times, and deducting employee downtime.

As per a recent report by IBM, “IBM Global AI Adoption Index 2022,” the top reasons for hindrances in AI adoption are-

  • lack of expertise and knowledge (34%)
  • lack of tools and platforms (25%)
  • expensive (29%)
  • data complexities (24%)

With thorough research and expertise, marketers must adopt the right technologies to leverage opportunities, transform processes, and modernize operations. Businesses must also determine the key areas and the methods where AI can enhance business efficiency and productivity. Once companies identify notable use cases, they can easily position themselves to get ahead of the competition.

Apoorva Kasam
Apoorva Kasam
Apoorva Kasam is a Global News Correspondent with OnDot Media. She has done her master's in Bioinformatics and has 18 months of experience in clinical and preclinical data management. She is a content-writing enthusiast, and this is her first stint writing articles on business technology. She specializes in marketing technology. Her ideal and digestible writing style displays the current trends, efficiencies, challenges, and relevant mitigation strategies businesses can look forward to. She is looking forward to exploring more technology insights in-depth.


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