Free and Paid ChatGPT Alternatives for Marketers


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The digital world necessitates AI-driven solutions to boost productivity and save time. Businesses are widely using ChatGPT. Hence, navigating better alternatives will help enhance and streamline its operations at scale.

As per a recent report by Hubspot,” The State of AI in Marketing in 2023,” 53% of marketers use chatbots like ChatGPT. Undoubtedly, ChatGPT has become a preferable chatbot. But more alternatives are obtainable in the digital market.

Here are a few ChatGPT alternatives to help marketers accomplish their activities more accurately and efficiently.

Free ChatGPT Alternatives


Bard is an experimental AI-driven chatbot by Google. Google developed Bard using their current LaMDA AI platform. It has natural language processing (NLP) capabilities. The abilities allow the AI chatbot to understand and address queries without constraints.

Bard bots offer several features and a simple interface. It can generate texts, translate languages, and builds generative content. It integrates with Alexa and Google Assistant.


Perplexity, helps generate content and offers conversation responses. Large models power the platform. It collects information from Wikipedia, LinkedIn, and Amazon. It also cites its sources.

Perplexity has a simple interface. But, businesses must remember that it is still in the beta phase. Hence, marketers can use Perplexity for research, ideation, and content generation purposes. It is free to use since it is still in its beta stage.

Binge AI

Microsoft’s Binge AI is an AI-powered search engine. It collects answers from the web to address users’ queries. The search engine is not the sole AI language model like ChatGPT. It can access the internet and browse the web to locate videos, documents, and much more.

It can offer tailored recommendations and a creative, balanced, precise conversation style. Furthermore, marketers can integrate the search engine with Microsoft Office and Microsoft Teams.


YouChat is an AI-driven chatbot search engine that addresses queries via messaging. Its natural language input gives conversational answers to businesses. It offers an accurate, intuitive, and relevant response.

At the same time, YouChat offers tailored results by learning from user input. It is available across several platforms like web and mobile.

It integrates with messenger applications. It can offer citations for its answers. This way, businesses can fact-check the insights and confirm the findings.


Quora’s Poe gives businesses access to many chatbots to generate answers and content. Companies can access ChatGPT, Sage, Claude, GPT-4, and Dragonfly with Poe.

Every chatbot has benefits and downfalls. Hence, companies can try each platform to know which aligns with their needs. Poe’s cross-platform sync allows businesses to sync the AI in real-time across platforms.

HubSpot’s AI Tools

HubSpot has many free AI tools available to marketers. HubSpot’s Campaign Assistant, for example, generates copy for landing pages, emails, and ads. Businesses can use HubSpot’s content assistant for the content ideation process.

The tool uses the GPT model to help businesses ideate, create, and share content. HubSpot’s content assistant generates blog ideas, paragraphs, and outlines. It can also write prospecting emails and build marketing emails.

ChatSpot, a conversational CRM bot, offers marketers to connect to Hubspot, boosting productivity. Using Chat-based commands, companies can use ChatSpot to send follow-up emails. They can also create new segments and retrieve reports.

Paid ChatGPT Alternatives


ChatSonic is now available with GPT-4 capabilities. It is a part of WriteSonic’s suite of AI-powered writing tools. It uses algorithms and NLP to understand the context.

The bot recommends word choices and sentence structures. It also offers efficient tones to build well-defined content.

It takes voice commands and offers many templates to amplify the content. Its “content rephrase tool” recycles the content as per preferences. It has a template library that helps businesses write social media copy content. The price starts from USD 12.67 per month.

Megatron-Turing Natural Language Generation

Megatron-Turing Natural Language Generation is part of NVIDIA and Microsoft’s collaboration. It has the most significant language models with 530 billion parameters.

It has a set of natural language tasks. The tasks include reading comprehension, commonsense reasoning, word sense disambiguation, and completion prediction.

Businesses can enquire about the prices by submitting a request to NVIDIA’s Early Access Program.

Jasper AI

Jasper AI is a tool helping marketers write accurate and SEO-friendly content. The tool allows businesses to generate content using natural dialogue. It helps build content for websites, email, blogging, ads, and social media.

The software offers many AI-driven writing templates. It supports several languages and creates digital art. Its pricing starts from USD 49 per month.

OpenAI Playground

OpenAI Playground works like ChatGPT. It allows businesses to experiment with several language models. It also enables companies to experiment with the latest functions found in ChatGPT.

It is accurate and quick. The platform is free. But businesses must select a premium plan to use the platform frequently. Moreover, there is a token system for pricing.


Claude is a next-generation AI assistant. Businesses can access it via chat interface and API. It can perform various conversational and text-processing tasks. It maintains high reliability and predictability.

The AI assistant can help with use cases like summarization and collaborative writing. It offers a good tone, behavior, and personality. It has two options- Claude and Claude Instant. Claude is a high-performance model, while Claude Instant is less-expensive and quick.

Claude instant charges USD 0.42 for the input. It charges USD 1.45 per million characters for the output. The Claude charges USD 2.90 for input and USD 8.60 for output.

Also Read: Top 15+ Customer Service Prompts For ChatGPT


There are several substitutes for ChatGPT marketers can choose from. They must assess the requirements and choose a platform to help them create refined content.

The primary reason for using a ChatGPT substitute is to gain access to more latest features at scale. Several options, for example, offer speech recognition capabilities and sentiment analysis. It helps marketers create tailored customer conversations.

Moreover, some substitutes support integrations and multiple languages with customer service systems. Alternatives offer flexible pricing structures and user-friendly interfaces. It saves marketers time and money by allowing them to set up the tool quickly.

Apoorva Kasam
Apoorva Kasam
Apoorva Kasam is a Global News Correspondent with OnDot Media. She has done her master's in Bioinformatics and has 18 months of experience in clinical and preclinical data management. She is a content-writing enthusiast, and this is her first stint writing articles on business technology. She specializes in marketing technology. Her ideal and digestible writing style displays the current trends, efficiencies, challenges, and relevant mitigation strategies businesses can look forward to. She is looking forward to exploring more technology insights in-depth.


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