Email marketing effectively allows businesses to reach and engage with customers. These tools help companies to create personalized content, generate traffic, increase leads, and send timely campaigns.
Businesses must choose robust email marketing tools that help them drive maximum ROI, build loyal customers, and grow their audience. It must allow marketers to gain meaningful insights and create powerful workflows. Here are seven email marketing tools marketers must know.
Campaigner
Campaigner’s drag-and-drop editor is simple to implement. With over 900 templates, businesses can customize emails with company images, colors, and logos. The platform is simple to navigate, while the tool offers a series of logical drop-down menus at the top of the screen. It allows even new users to find what they are looking for without any challenges.
At the same time, Campaigner’s Reputation Defender helps ensure the brand’s image remains solid. The tool enhances campaign ROI, engagement, and deliverability while enabling businesses to embed their social media feeds directly into their emails, boosting engagement via a multichannel marketing strategy.
Also Read: Five Email Marketing Automation Strategies for Marketers
Campaigner’s built-in marketing automation regulates email delivery- to whom and when, eliminating the need to supervise every stage.
HubSpot
Hubspot allows businesses to create responsive emails which are also mobile-friendly. Companies can either build their template or select from a pre-built templates gallery.
The HubSpot unsubscribe feature allows the subscriber to unsubscribe to selected email topics or lists rather than permanently unsubscribing to the whole package.
Businesses can personalize content based on specific criteria for different audiences. At the same time, it allows companies to create numerous segments per email interaction plus their activity on websites or landing pages.
More importantly, the analytics dashboards are detailed and offer businesses adequate data on the performance of the entire email campaign or the individual emails. It also displays the version of the current emails and past emails.
MailChimp
MailChimp is an email marketing platform and Customer Relationship Management (CRM) software with many features, templates, and UI. The drag-and-drop editor allows businesses to click on the selected part of the content and shift it to the desired location.
It lets businesses choose themes, including elements-links, images, and logos. At the same time, it allows firms to preview their email before sending it and save their designs for later.
A library of pre-designed templates enables marketers to personalize them as required. They can utilize HTML or CSS to code their template from scratch. Mailchimp’s reporting includes features like social media reports, geo-tracking, and click maps.
Moreover, comprehensive information helps B2B marketers make actionable decisions. The tool’s integration apps and web services utilize additional features on the same platform. Interestingly, it lets businesses embed their Canva designs and centralize their data.
SendX
SendX is an easy-to-use email marketing software with an efficient WYSIWYG (What You See Is What You Get) email editor, allowing businesses to create emails, experiment with colors and layouts, and include pictures from the pre-built library.
It allows businesses to choose pre-designed responsive templates or designs. This way, companies can get an instant preview of the emails on mobile and other devices. SendX will enable marketers to operate in auto-pilot mode and segment customers based on more than 25 parameters.
Efficient segmentation allows marketers to increase revenue with transactional emails and reach the target customers appropriately via scheduling. Interestingly, it enables businesses to send endless emails, while if the customer has not assessed the mail, the software utilizes a “resend” email feature. At the same time, it embeds videos in emails allowing businesses to capture more audience attention.
Sendinblue
Sendinblue automates email campaigns and transactional emails. The drag-and-drop editor is rapid and simplifies how businesses create and edit email campaigns. The device offers email marketing services in many languages, like English, French, Spanish, Italian, German, and Portuguese.
Its Email Send Time Optimization feature allows businesses to schedule a campaign that sends emails automatically at a suitable time to each individual as per their past activities. It will maximize the open rates resulting in effective engagement.
Sendinblue supports advanced automation triggers based on email engagement and web activities. Marketers can automate sending and SMS messages while the platform has an excellent transactional email feature suitable for e-commerce.
Drip
Drip is a CRM email platform that offers multiple options like Visual, HTML, and Text Builder. The visual builder features allow businesses to insert heavy elements in their emails to make them visually appealing, while the HTML builder lets them control the layout and formatting aspects.
Its advanced visual automation workflow builder enables businesses to set numerous triggers for a specific automation workflow. Due to its close integration with Facebook, Drip lets companies create segmented audiences directly from Facebook while enabling automation workflows for Facebook ads and integrating emails with it.
Moonsend
Moonsend’s drag-and-drop feature includes a simple design for building landing pages’ builder. There are pre-built templates that are responsive and customizable. It provides a visual automation builder allowing businesses to create multiple sequences like welcome emails and thank-you emails, saving time and energy.
If businesses are new to this, they can choose any one of the pre-built automation and personalize it. It lets marketers create customized subscription forms with robust styling options or select from multiple ready-made forms.
The forms include pop-ups, floating boxes/bars, and entire pages. With these features, businesses can attract customers’ attention by visiting their websites and converting them into subscribers to send emails. Interestingly, applying visibility settings allows companies to decide who, when, and where to see the form.
Businesses can also build conditional blocks that show specialized content to every user based on their profile and maximize the revenue per user by sending the appropriate product recommendations only.
