Brands could lose out on a lot of business if they haven’t made mobile marketing a key component of their marketing strategy.
As technology develops and consumer expectations rise, marketers must stay on top of mobile marketing trends.
Social media greatly impacts the global industry because mobile advertisements rely heavily on various social media platforms.
According to 2023 mobile network statistics by Statista,
According to these statistics, brands could lose out on a lot of business if mobile marketing isn’t already a key component of their digital operations.
How brands approach marketing strategies and their execution has changed. Businesses are now beginning to concentrate more on mobile apps and mobile marketing. Marketers in this sector must act rapidly to keep up with the changes and uncertainty.
These mobile marketing trends can help brands stay relevant now and in the future:
Mobile commerce has experienced an unprecedented rise during the pandemic. Shoppable links work on social media platforms, including blogs and advertisements, because of this boom. This trend has caught on with brands and social media influencers actively integrating shoppable links.
This makes it easier for customers to visit a brand’s online store with just one click rather than making the extra effort to Google whatever brand they see on social media. Shoppable websites and shopping apps are expanding daily, and this expansion doesn’t appear to be slowing down soon.
Any brand can increase consumer loyalty and trust through shoppable links by sharing or showing real tales about customers using the brand’s goods and services.
5G will create new prospects
Mobile marketing trends have always been associated with 5G since the first mention of it being a reality.
As per Retail E-commerce Sales Statistics by Insider Intelligence,
The reasoning behind this is rather straightforward. Therefore, greater and faster network speeds will result from introducing 5G, giving advertisers new opportunities.
With 5G, marketers will be able to produce high-quality video commercials at a speed that is 20 times quicker than that of 4G. There will be little video buffering, and loading larger files with higher-resolution movies will take less time. Therefore, uninterrupted use will result in a better user experience.
The 5G speed will cause a change in virtual and augmented reality. The number of compatible devices on a single network will also increase, improving the immersive AR experience.
AR and VR technologies
Augmented Reality (AR) and Virtual Reality (VR) will open the door to more realistic user experiences as many brands implement AR/VR technology via mobile applications.
Many other brands will likely follow Facebook’s lead, which announced that it is rebranding as Meta to take advantage of AR/VR prospects better.
It can make it easier for customers to purchase products by letting them see how the product will seem in real life—even on their mobile devices.
Consumers will spend much more time on their smartphone displays than they already do due to all the AR/VR possibilities and the introduction of 5G. As a result, marketers will have more time and motivation to concentrate on providing the best mobile ad experience.
As customers’ conversion rates rely heavily on the ad experience, it will become increasingly crucial that they have a better ad experience.
Shortly, marketers will provide incredibly innovative formats to attract mobile consumers and make interactions more enjoyable and simple. The variety of creative forms available to consumers includes video commercials, rewarded video ads, native ads, expandable ads, etc.
The number of gamers playing online and mobile games has greatly increased. The most popular category of mobile apps today is gaming apps. Soon, in-game advertisements will be regarded as a separate ad category.
This has become the main growth driver for the mobile gaming sector and increased the profitability of in-game advertisements for investors and marketers. This has also simplified mobile marketing and is better equipped to target a wider range of audiences, like gamers.
The advantage of ‘in-gaming’ marketing is high engagement because there is an increase in interactive games that keep players’ attention longer than before. Games have raised the bar for content, giving players access to high-quality audio-visual materials embodying virtual reality.
Businesses should consider actively adopting mobile marketing into their marketing plans in light of the stats and trends in the industry today.
The pandemic has caused people to spend extended periods staring at their cell phones, putting pressure on mobile marketers to develop fresh concepts and developments that will attract clients. Trends in mobile marketing call for a 5G network upgrade.
Along with augmented reality advancements, this will also result in an improvement in audio-visual quality. The lucrative sectors where the mobile markets would greatly benefit from creative formats in commercials and in-game marketing.
Privacy and security will be the top concern
Privacy and security will rank high on the list of concerns for customers and brands as SMS shopping becomes a more practical vision for many brands.
Brands must spend money on permission-based marketing. Customers believe they should have a voice in how businesses use their data.
By doing this, brands may ensure they have authorization to utilize data and determine the degree to which they can target marketing to specific customers.
Personalized marketing heavily relies on permission-based marketing.
According to Value of Personalization report by McKinsey and Company,
With consent, brands may raise income and engagement even further:
The choices for mobile marketing have expanded substantially. With mobile marketing, businesses can connect with consumers wherever they are. It will undoubtedly remain integral to a customer’s journey in 2024. Mobile will be a potent tool that increases engagement and strengthens brand identity.