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Seven Ways Brands Can Use Gen AI in Pay Per Click (PPC)

Pay per click (PPC) ads are still widely used by brands to achieve immediate and measurable results. But with competition and increasing cost of...

How Data Cloud Features Help Marketers Personalize

With the advent of data cloud technologies, personalization in marketing has reached new heights. It offers many opportunities for marketers to tailor their strategies...

Selecting the Right AI Marketing Automation Tool

Choosing the right AI marketing automation tool for firms requires carefully evaluating marketing strategies. Moreover, understanding how different features of AI tools align with...

5 Ways ChatGPT Can Add Value in Marketing

Embracing ChatGPT in marketing is not just about keeping pace with digital transformation. It's about grabbing opportunities to redefine competitive edges, foster innovation, and...

5 Ways Automation Enables Ad Monetization Strategies

The success of ad monetization strategies hinges on the efficient integration and automation of ad tech. Automation not only streamlines operations but also significantly...

Chatbots Benefits and Best Practices

Chatbots represent a profound shift in how firms interact with their customers. They offer a blend of efficiency, personalization, and accessibility that traditional communication...
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