Bineesh Mathew

Bineesh Mathew is an accomplished senior writer with 10+ years of experience in multiple domains. With a proven track record, he has specialized in writing for business marketing technology, and marketing automation. Currently, Bineesh is working as a Senior Content Writer with On Dot Media. Bineesh is an English Literature graduate who has mastered the language with excellent editing skills. As a writer, he has contributed exciting writing pieces for various topics such as digital marketing, cybersecurity, and different latest technologies, including Artificial Intelligence, data analytics, machine learning, and much more.

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How Does Marketing Technology Transform Customer Engagement

Enterprises across sectors seek ways to enhance customer engagement and build stronger relationships. This is where marketing technologies play a significant role. Martech tools help...

Overcoming the Challenges of MarTech Implementation

Marketing technology has changed the way businesses approach their marketing strategies. With innovative new technologies, the marketing landscape has become increasingly complex. Companies that...

Ways to Identify Target Audience for Your Business

Identifying a target audience enables you to focus your marketing efforts and reduces the chances of your marketing campaign being unsuccessful. A target audience is...

Neuromarketing: Techniques for marketers

Neuromarketing provides valuable insights into client behavior, enabling brands to craft effective marketing strategies that resonate with their target audience. In the...

Metaverse Marketing: Opportunities and Challenges

In today's business landscape, the metaverse has emerged as a new frontier, offering both opportunities and challenges for marketers. This digital universe has captured...

Role of AI in Marketing Automation

AI plays a pivotal role in modern marketing automation. Automation platforms use the power of AI to gather and collate data and streamline insights...