Apoorva Kasam

Apoorva Kasam is a Global News Correspondent with OnDot Media. She has done her master's in Bioinformatics and has 18 months of experience in clinical and preclinical data management. She is a content-writing enthusiast, and this is her first stint writing articles on business technology. She specializes in marketing technology. Her ideal and digestible writing style displays the current trends, efficiencies, challenges, and relevant mitigation strategies businesses can look forward to. She is looking forward to exploring more technology insights in-depth.

Exclusive Content

spot_img

3 Tips to Unlock the Power of Marketing Automation

To meet the revenue objective, brands require a steady stream of leads. Marketing automation tools amplify the process and accelerate the existing efforts and...

Seven Ways Brands Can Use Gen AI in Pay Per Click (PPC)

Pay per click (PPC) ads are still widely used by brands to achieve immediate and measurable results. But with competition and increasing cost of...

B2B Tech Marketing-Part 2: Strategies

Part 1 of this article discusses B2B tech marketing principles that encourage tech firms to build meaningful connections with potential, sometimes anonymous, customers. This...

B2B Tech Marketing-Part 1: Principles

In the ever-evolving tech landscape, B2B tech buying has become a company-wide endeavor. So, tech firms constantly seek ways to stand out, engage, and...

How Modern Marketing Data Stack Can Help Marketers

While accessing vast data is challenging for some, the real challenge lies in making sense of the data. A modern marketing data stack helps...

Using Data Analytics (DA) for Customer Acquisition Strategies

With every brand trying to get more customers, it becomes a rat race without a solid acquisition strategy. Data analytics (DA) helps optimize customer...