Aafreen Shaikh

Aafreen Shaikh is a Senior Associate Editor with OnDot Media. She has had professional exposure in the research industry for 6+ years. She is interested in several tech-related topics, such as AI, IoT, and marketing technology, to mention a few. When not absorbed in the latest gripping page-turner, Aafreen loves spending far too much time playing the latest games on the computer. She also loves to stay abreast of industry trends and reads up on as many publications in that domain. Her insights in the IT domain are translated into the crisp and fresh perspective-based content she creates.

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The Impact of AI on Contextual Advertising

Contextual advertising was considered a simple strategy earlier. However, as platforms no longer support third-party cookies and legislation is being used around the world...

How AdTech Is Transforming Digital Advertising

With rising digital marketing budgets, the use of AdTech has increased. Innovations in the industry for programmatic advertising and data-driven targeting have made advertising...

How To Deliver Personalized Customer Experience

Personalized customer experience (CX) is a differentiator in today's competitive industry. It requires agile strategies to identify the right customers and provide a world-class...

Creating A Lean MarTech Stack

Marketing departments face unprecedented challenges in running successful campaigns. MarTech adoption is crucial but doesn’t come cheap. Hence, an optimized and lean MarTech stack,...